As a consumer, competition is usually great – it spurs innovation and leads to more efficient pricing. In this post, however, I am going to focus on competition in life, and why it can actually be sub-optimal.
There are a whole load of reasons why people might want to start a start-up. It is important to know what reason yours is, because some of these reasons only make sense in certain contexts, and some of them will actually lead you astray.
Since entering the entrepreneurship ecosystem in London, I have been fortunate enough to meet some incredible founders and hear inspiring stories. What you quickly realise, however, is that every business has a different story and that there is no “one formula for success”. Furthermore, a lot of the reasons why some of these businesses became successful were actually out of the hands of the founders. Continue reading